Marketing Management Training Course
ASMI508 Marketing Management Course
Planning, building and managing markets and customers
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Course Methods: |
Experiential Training, Workshop Method and Real-World Project Work |
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Course Venue: |
Online or in Berne, Switzerland for on-site participation |
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Course Duration: |
10 days (for on-site), and Max. 180 days for online participation |
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Course Dates: |
Course accessible anytime asynchronously for online courses, available upon registration for personalized access |
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Course Fees: |
CHF 5,500.- for on-site and CHF 2,500.- online |
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Payment: |
Full in advance |
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Other Course Options: |
Contact us for course topics and duration customization. |
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The Advantage: |
Training Certificate, Globally Applicable Training Excellence |
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Training Focus: · Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.
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Course Objectives
- Provides an understanding of the marketing management framework of a business organization
- Offers experiential analysis to understand the challenges of chief marketing officers and marketing managers
- Focuses on marketing management best practices,tools and models to implement an effective marketing and sales management system
- Emphasizes planning and executing strategic marketing programs
- Providesinsights on how to develop marketing strategies, initiatives, and programs to build and sustain a competitive market advantage
- Provides a practical framework for planning and controlling of marketing communication programs
Training Model
- Real-World Experience and Workshop Learning Model
- 45% Theory and 25% Workshop, and 30% Experiential Project Work
Course Registration