Marketing Management


Planning, building and managing markets and customers

Course Methods:Experiential Training, Workshop Method and Real World Project Work
Course Venue:Berne in Switzerland
Course Duration:Maximum 180 days for Online training and 10 days for On-site workshop and training including excursion
Course Times:9:00 AM – 5:00 PM
Course Dates:See Course Calendar
Course Fees:$ 5,500.- On-Site and $ 2,500.- Online
Group Discounts:10% for 5-8 delegates. 15% for 9-12 delegates, 20% discount
per Person for 13 and more delegates
Other Course Options: Contact us for course topics and duration customization.
Available online and on-site for a group of 8 or more delegates.
The Advantage:Training Certificate, Globally Applicable Training Excellence

Click to see ASMI Timetable Management Training Courses

Course Audience
  • CMO’s (Chief Marketing Officer) Team: Marketing Managers, Sales Managers, Advertising Managers, Public Relations Managers, Market Research Managers, Customer Relationship Managers, Project Managers, Entrepreneurs, and Marketing
    Management Consultants.
Course Objectives
  • Provides an understanding of the marketing management framework of a business organization
  • Offers experiential analysis to understand the challenges of chief marketing officers and marketing managers
  • Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system
  • Emphasizes planning and executing strategic marketing programs
  • Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage
  • Provides a practical framework for planning and controlling of marketing communication programs
Training Focus:
  • Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.
Key Concepts
  • Marketing Mix 4Ps (Product, Price, Place and Promotion), Market Research. Sales Management. Customer Relationship Management. Public Relations. Advertising. Branding. E-Marketing. Competition. Sustainable Competitive Advantage. PEST Analysis. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. Porter’s Competitive Advantage. Porter’s 5 Competitive Forces and Value Chain. Product Lifecycle (PLC). Marketing Channels.
Course Outline / Customization Subjects
  • Marketing Principles: product/service lifecycle (PLC), the marketing “Ps”, product design, distribution, packaging, presentation, pricing, promotion, and people
  • Marketing Strategy: focuses on development, implementation, and control of marketing strategies needed to attain and sustain a competitive market advantage
  • Marketing Research:
    • Understanding customers to create value – understanding the psychological aspects of buyer behaviour. How clients make buying decisions and interpret advertising and sales messages
    • Competitive intelligence
  • Advertising and Brand Communications: managing the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.
  • Marketing Communications Mix: understanding the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Understanding the decision-making process when developing promotional campaigns to support a firm’s brand or product/service strategy.
  • Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations
  • Marketing Laws and Ethics
Courseware Content

The management training courseware includes the following:

  1. Participant’s coursework and assessment project guide
  2. Executive summary of the subject matter (in power-point lecture notes format):
    • Summary of essential concepts and marketing management best practices
    • Examples and case studies
  3. Marketing management toolkit (management frameworks, decision models, checklists, etc.)
  4. Experiential work-based assessment project
  5. Online resources for the completion of the experiential assessment project
Performance Evaluation (Optional):
  • Performance will be evaluated based on individual or team project deliverables
  • Candidates can complete customized experiential / work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation
  • ASMAC course advisor will review the deliverables and provide improvement feedback
  • There are no traditional quizzes or theoretical exams.
Course Prerequisites:
  • For accelerated team workshops, participants must have similar levels of experience. This is not required for public courses or individual self-paced distance-learning courses